It looks like Selena Gomez won't be the only Disney star launching a clothing line (Dream Out Loud)! Selena’s former BFF Demi Lovato will also have her name on a clothing line coming to Target on August 1. (That also happens to be the same day that Selena's clothing line comes out at Kmart!
The clothing line is part of Disney’s new brand “D-Signed”, which will have clothes inspired by Disney Channel characters – the first clothes to arrive will be of Demi’s “Sonny With A Chance” character, Sonny Munroe.
The D-Signed clothes, from Disney Consumer Products, will range in size from 4-6 for tween girls.
Pam Lifford, the executive vice president of global fashion and home for Disney Consumer Products, said this about the new clothes:
Tween girls want fashionable clothes that express their individuality and style but that moms approve of. Our D-Signed collection at Target brings it all together in a way that allows young girls to express their fashion sense with quality clothing at budget friendly prices.
The items will be priced from $4.99 to $19.99.
Trish Adams, the senior vice president of Target added about the line:
We are thrilled to work with Disney on this fun and stylish program just in time for back to school. The affordable line is perfect for our trendy tween guests that want to stand out in the crowd.
Demi's initial collection will be available at Target for three months, then the second collection from the series will show up in time for the holiday season.
It has also already been announced that Selena’s character Alex Russo will from “Wizards of Waverly Place” will be part of the D-Signed series in the future.
Will you be buying something from the line?