Friday, February 4, 2011

'Hannah Montana' overcomes 'Wolverine' and 'Star Trek' in the Spanish box office Montana, following in the footsteps of other Disney Channel productions like High School Musical, was released in theaters with success. During the past weekend, the film starring 16 year old Miley Cyrus was the most watched in Spain garnering almost 2.7 million euros.

While High School Musical 3: Senior Year was based on two Disney Channel movies "at its premiere in Spain, the last weekend of October 2008, also took first place in the movies with 4 million views Euro-Hannah Montana has its origin in a series that the United States alone has more than 7 million viewers for a hearing.

The import of the arrival of the film starring Miley Cyrus has been sent down to second place at the X-Men Origins: Wolverine's Hugh Jackman, who earned 1.59 million euros and earn 6.14 in ten days.

'Star Trek' attracts less in Spain

However, the younger of the film Star Trek directed by JJ Abrams, and new trekkie phenomenon that has swept the last weekend in North America, grossing $ 27.5 million (53.3 million euros), has not obtained the same impact here.

Only reached third place in the Spanish rooms, with 1.1 million euros. In fact, historically the movies Captain Kirk and Commander Spock had never enjoyed the same success as in the U.S. or the UK.

The same placard in Spanish, unlike other international posters, including avoiding references to the characters and icons of the series created by Gene Roddenberry.

'Brain drain', the only Spanish

Of the Spanish representatives on the bill, only the comedy brain drain is holding the premiere of Hollywood blockbusters and placed fourth, with 994,367 euros and amassed a total of 4 million to its third weekend lineup.

Among other debuts a week after Hannah Montana and Star Trek stands autumnal romance Dustin Hoffman and Emma Thompson is never too late to fall in love. For them it is the fifth place and 461,848 euros.

They are followed in sixth place in the thriller State of Play, with 311,455 euros (and 3.76 in total) and 17 Again, starring Zac Efron, who in his second week down to seventh place with 259,273 euros (1.08 in total .)

The eighth place goes to another of the openings that his commercial career began last Friday, the European animation production 3D Fly Me to the Moon. He earned 228,598 euros at the box office. The list of the ten most views is complemented by The International: Money in the shade, with 206,902 euros, and Queen Victoria, with 193,556 euros.

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